Daniel Singh · Head of Performance & Growth

01 · Track Record

Proof, not promises.

Four brands · four records

Concrete Jungle01 · Own brand

0 → 0M €

Own D2C brand built from zero

30% EBIT · 20 people · Inhorgenta Award

K-Innovations · 6 brands02 · Scaling

×0

Monthly revenue 40k → €1M

in under a year · as Head of E-Commerce & AI

Iron Brothers03 · One-man show

0M €

Built solo

Meta · Google · Direct Response · all myself, with AI

Bentley × Pantone04 · World-class

#0 worldwide

World's best campaign

plus Europe's #1 in premium sales

02 · Journey

From top salesman to AI operator.

2007 to today

Before that: Nintendo · Team Lead Events · 2007–2010 · Offline brand experiences for thousands of visitors.

2010 – 2018

Bentley Motors

Marketing & Sales Lead

World's best campaign (Pantone) · Europe's #1 sales.

2018 – 2025

Concrete Jungle

Managing Director & CMO

Own D2C brand: 0 → €5M, 20 employees.

since 2025

K-Innovations

Head of E-Commerce & AI

6 D2C brands · 40k → €1M/month.

🚀

Head of
Performance & Growth

today · ready for the next brand

03 · Act 1 / 3 · 2010–2018 · The roots

Good in Marketing.
Better in Sales.

From brand ambassador to head of marketing & sales at Bentley.

#1 worldwide.

#1 Award-winning CampaignBentley × Pantone · 2016

#1 Europe's most successful salesmanSales award · premium segment

Award ceremony · Daniel Singh (right)

04 · Act 2 / 3 · 2018–2025 · My own brand

0 to €5M.
Built myself.

Own D2C brand with in-house production. As CMO: marketing, P&L, investment, team.

0 → 5M

€ revenue built

up to 30%

EBIT margin

people led

1 round

investment closed

Inhorgenta Award 2019 Meta · TikTok · Google · OOH · QVC

And then · the honest lesson

Then the loss of product-market fit. Insolvency. My hardest lesson , and the reason I now know exactly what carries a brand and what kills it.

Concrete Jungle · concrete jewelry from our own production

05 · Act 3 / 3 · since 2025 · Iron Brothers (K-Innovations)

Scaled and more efficient.
At the same time.

Built solo to €22M total revenue: Meta, Google, Direct Response, all myself, with AI.

Channels Meta · Google · Direct Response
Role Research · Angles · Creatives · Buying
Setup all myself · with my own AI systems
Period Stats: Q1 2025 → Q1 2026

+0%

New customers

8,731 → 17,011

+0%

Net revenue

0.58 → 1.15M €

+0%

ROAS

2.74 → 3.50

−0%

CAC

24.26 → 19.31 €

€22Mtotal · Meta, Google & DR · solo, with AI

+55% spend212k → 329k €

−22% CPO16.54 → 12.86 €

06 · Self-built · with AI

I don't use tools. I build them.

The AI systems that scale my marketing. All live in production.

System 01 · The creative factory

0 / day

100 finished creatives a day.

On-brand ads on the assembly line: image, video, hook, copy. What used to cost an agency and weeks now runs overnight. Effect: −22% CPO at +55% spend.

Image engineVideo engineon-brand CIhook & copy variantslive at Iron Brothers

SSupamoe Live

ResearchAnglesCreativesBuying

◆Auto-generated · on-brand · ready to launch

07 · Profile · Skills

Four disciplines, one person.

T-shaped · deep in performance & AI

Growth partner for 7-8 figure e-commerce brands. Strategy and execution across the full stack:

Paid MediaMeta · TikTok · Google · Native Ads (Taboola / Outbrain)

Attribution & AnalyticsMER · NC-ROAS · CLV / CAC by channel

Funnel ArchitectureAdvertorials · Landing Pages · CRO

Multi-Market ScalingAcross DACH & beyond

Core discipline

Performance Marketing

The full Meta funnel in one hand: research, angles, creatives, buying.

Meta AdsTikTok · GoogleMedia BuyingCreative StrategyScalingCAC · ROAS · MER

€800k/moad spend currently managed

5.4MER currently

−20%CAC last year

AI & Automation

Supamoe self-built

AI Tool-BuildingWorkflow AutomationAI CreativesSelf-learning systems

Entrepreneur & Operator

0 → €5M · 20 employees

P&L · EBITTeam leadershipFundraisingBanksProduction & fulfillment

Brand & Channels

Bentley · premium pedigree

Brand managementPremium segmentOut of HomeQVC · TVStorytelling

08 · Open to: Head of Performance / Growth

Ready for thenext brand.

15 years in marketing. Iron Brothers scaled solo to €22M. Next level: taking a brand toward €100M. Let's talk.

€22M · Iron Brothers · solo 0 → €5M · own brand ×25 monthly revenue · K-Innovations Supamoe · own AI system

daniel@supamoe.com LinkedIn

Available · Head of Performance & Growth